About Eric Chow.

The Short Version

The operator behind the vision.

Eric Chow is the Chief Operating Officer of Mashman Consulting Group (MCG), the private consulting firm founded by Isaac Mashman that specializes in personal branding, reputation architecture, and executive visibility. Isaac is the visionary and the face of the firm. Eric works behind the scenes, and in the room for its executive appearances.

The two work at different speeds, on purpose. Isaac is the entrepreneur, more likely to pull the trigger immediately. Eric is the intrapreneur: academic in his approach, he leads with logic and is slower and more calculated. Isaac brought him into the firm to help grow it from a technical and nuanced standpoint. How Eric weighs a decision is in his own words.

He has worked beside Isaac since 2019. He helped develop Identity Positioning™, the firm’s proprietary methodology, and he edited the Second Edition of Personal Branding: A Manifesto on Fame and Influence and wrote its foreword. Before any of it, he hosted The Eric Chow Empowers Podcast, which reached listeners in 96 countries.

A Reputation, Early

Eric has written about how a personal brand opened doors for him long before he worked in personal branding. “It was my personal brand as a great math student that led my former teacher to suggest that I should tutor on the subject. It ultimately became a strong source of income while I was in college.”

“Likewise, it was my knack for networking that opened doors to host business and social events, foster relationships with mentors, travel, earn promotions, and more.” For nearly a decade, he writes, he has been “obsessed with reading books on personal development, from business, communication, emotional intelligence, leadership, productivity, psychology, sales, wealth, and related genres.” That reading is the root of Chow’s Choice.

The Podcast

In August 2019, Eric launched The Eric Chow Empowers Podcast, “the show designed to empower you”: interviews with people who had overcome difficult life challenges, and monologues sharing insights from his own experience. Over 68 episodes, from 2019 to 2023, it reached listeners in 96 countries.

He credits the show to his reputation for conversation: “It was my reputation for authentic and insightful conversation that led me to host a podcast that was listened to in nearly 100 countries within 3 years.” Every episode is listed here.

The Tweet

Two days after he decided to launch the show, on August 11, 2019, Eric saw a tweet from Isaac Mashman, who was looking to go on a podcast tour. “Being a new podcaster, I shot my shot.” Within hours, Isaac had given him his phone number, and that month Isaac was his guest on episode 5.

The two have worked together since. As Eric tells it: “Years later, Isaac and I found ourselves working together, consulting clients and developing our philosophy and tools on personal branding.”

The First Firm

Eric served as an advisor and board member at Mashman Ventures, a public relations firm Isaac founded in 2020, and in 2021 was appointed its Chief Consultant, overseeing client relationships and heading the firm’s consultant division. Mashman Ventures was dissolved in 2024. Mashman Consulting Group is a separate company, built new.

The Method

Eric is credited with helping Isaac found Identity Positioning™. Over the years, their conversations have been pivotal to the creation of Isaac’s philosophies and to the brainstorming behind them, so Eric helped develop the philosophy itself, not only the book that documents it. The methodology, developed by Isaac Mashman and Eric Chow, was academically published in 2024 as Identity Positioning: A Macroscopic View on Personal Branding, appears in full in the Second Edition of the Manifesto, and is the proprietary framework of Mashman Consulting Group.

The Manifesto

For the Second Edition of Personal Branding: A Manifesto on Fame and Influence, published by Mashman Publishing on March 7, 2025, Isaac asked Eric to be his editor. In the book, Isaac writes: “This is the reason why I approached my long-time business partner, Eric Chow and asked him to be my editor.” Eric edited the book with Michelle Fongeallaz and wrote its foreword. Read from the foreword.

Mashman Consulting Group

Today Eric is the Chief Operating Officer of Mashman Consulting Group, founded by Isaac on July 18, 2024, and headquartered in Little Rock, Arkansas. The firm optimizes, positions, and scales personal brands of emerging to established executives & public figures, leading to influence, credibility, and market demand. How the firm works.

2026 and Forward

Eric’s appointment as Chief Operating Officer is formalized in 2027. The firm plans to open its formal consultant body in 2028, and its stated goal is The world’s #1 personal brand consultancy, with 500 consultants globally by 2035. Every step is announced when it is real, through the newsroom and Behind the Scenes.