Founder & CEO
Isaac Mashman
The visionary and the face of the firm. The author of the Manifesto, the voice on stage and on the microphone, and the founder of the MASHMAN companies.
isaacmashman.com (opens in a new tab)Chief Operating Officer
Mashman Consulting Group, From the Inside.
Eric Chow is the Chief Operating Officer of Mashman Consulting Group. Isaac Mashman is its visionary and its face; Eric carries the work out behind the scenes, and represents the firm in executive appearances.
The Firm
A Personal Branding Consultancy.
We optimize, position, and scale personal brands of emerging to established executives & public figures, leading to influence, credibility, and market demand.
Mashman Consulting Group (MCG) is a private consulting firm specializing in personal branding, reputation architecture, and executive visibility. Founded by businessman and author Isaac Mashman on July 18th, 2024, the firm optimizes, positions, and scales personal brands of emerging to established executives & public figures, leading to influence, credibility, and market demand. MCG operates at the intersection of perception, strategy, and psychology, crafting brands that transcend industries and endure cultural shifts. By leveraging current and future technologies while rejecting superficial tactics, the firm’s proprietary framework, Identity Positioning™, delivers a disciplined, macroscopic approach to reputation development, rooted in organic growth, authority, and precision. Headquartered in Little Rock, Arkansas, MCG is redefining how the world interprets and understands personal branding. If you would like to learn more or be connected with a Consultant, visit mashmancg.com.
Mashman Consulting Group is a Done With You consultancy.
Two Roles
The Vision, and the Execution.
A personal branding firm is judged by what its founder says in public and by what the firm delivers in private. MCG divides the two.
Vision to Execution
Chief Operating Officer
Eric Chow
Behind the scenes, where the vision is carried out, and in the room for the firm’s executive appearances. Working beside Isaac since 2019; the COO title is formalized in 2027.
AppearancesTwo Speeds. One Destination.
Isaac brought Eric into Mashman Consulting Group to help grow the firm from a technical and nuanced standpoint. Their synergies align because their tempos differ.
The EntrepreneurIsaac MashmanThe visionary. More likely to pull the trigger immediately.
The IntrapreneurEric ChowAcademic, and leads with logic. Slower and more calculated.
The Method
Identity Positioning™, Developed Together.
Identity Positioning™ is the proprietary methodology of Mashman Consulting Group, developed by Isaac Mashman and Eric Chow.
Eric helped develop the philosophy itself, not only the book that documents it. The methodology was academically published in 2024 as Identity Positioning: A Macroscopic View on Personal Branding, and it appears in full inside the Second Edition of the Manifesto, which Eric edited.
Read the paper on Figshare (opens in a new tab) or Academia (opens in a new tab), or see the tools built on it at identitypositioning.com (opens in a new tab).
How the Firm Operates
Aggressive Patience.
01
Full Intensity, a Long Timeline
Full intensity applied on a long timeline. A personal brand is a lifelong commitment; it cannot be won with one swing, and engagements are structured accordingly.
02
Done With You
Mashman Consulting Group is a Done With You consultancy. The firm works alongside its clients rather than running a brand on their behalf.
03
By Application
Engagements are accepted by application, and seats are limited each quarter.
Ahead
What Is Scheduled.
- 2027Eric’s appointment as Chief Operating Officer is formalized.
- 2028The formal MCG consultant body opens. It is not open today.
- 2035MCG’s stated goal: The world’s #1 personal brand consultancy, with 500 consultants globally by 2035.
Work With the Firm
Engagements Run Through Mashman Consulting Group.
Personal brand consulting is by application, and seats are limited each quarter. Apply on the firm’s site; for a panel, interview, or event with Eric, use the appearance inquiry.