The Manifesto, From the Foreword.
Eric Chow edited the Second Edition of Personal Branding: A Manifesto on Fame and Influence by Isaac Mashman, with Michelle Fongeallaz, and wrote its foreword.
The World’s First Philosophy of Personal Branding.
The world’s first Philosophy of Personal Branding. #1 New Release in Public Relations on Amazon.
Both editions reached Amazon’s Top 10 in Public Relations. The Second Edition surpassed its predecessor in both rankings and sales.
Isaac asked Eric to edit it. In the book, he explains why: “This is the reason why I approached my long-time business partner, Eric Chow and asked him to be my editor. I wanted to test the waters and not only benchmark the work that I wrote up until the point I brought him on, but I also wanted to produce something that exceeded the expectations of my readers and that of my First Edition.”
Written by Eric Chow.
The foreword opens the Second Edition with Eric’s own account of what a personal brand has done for him, and of how he came to work with Isaac.
It was August 11th, 2019. Two days before, I had spontaneously decided to launch The Eric Chow Empowers Podcast, a show that would later have listeners in 96 countries around the world before I ended it.
Eric Chow · ForewordOn the Personal Brand, Verbatim.
“Our personal brand is the recognition our name gets, what we’re associated with, and the reputation it carries in terms of character and credibility.”
“Regardless of what it is you are pursuing, along with the skills that are required to do well, your ability to intentionally and strategically direct your own personal brand, credibility, and reputation will be a key factor in your success.”
“The Second Edition is a far more thorough deep-dive into the intricacies, principles, strategies, and often not-thought-about challenges of building a far-reaching and long-lasting personal brand.”
From the Acknowledgments.
To Eric Chow, my friend, business partner, editor, and author of this book’s foreword, thank you for your continued trust in me and our shared vision. You have exceeded my expectations time and time again and your help in the final weeks before publication cannot be understated.
Isaac Mashman · Acknowledgments, Second EditionThe Second Edition.
- Title
- Personal Branding: A Manifesto on Fame and Influence
- Author
- Isaac Mashman
- Edition
- Second Edition, March 7, 2025
- Publisher
- Mashman Publishing
- Editors
- Eric Chow and Michelle Fongeallaz
- Foreword
- Eric Chow
- Pages
- 376
- Formats
- Paperback, hardcover, ebook, and audiobook
- ISBN
- Paperback 979-8-9924591-5-9 · Hardcover 979-8-9924591-1-1