Eric Chow, Answered.

Eric Chow is the Chief Operating Officer of Mashman Consulting Group (MCG), the personal brand consultancy founded by Isaac Mashman. He is a co-developer of the firm’s Identity Positioning™ methodology, the editor and foreword author of the Second Edition of Personal Branding: A Manifesto on Fame and Influence, and the host of The Eric Chow Empowers Podcast. He is based in Union City, California.

Union City, California. Mashman Consulting Group is headquartered in Little Rock, Arkansas.

Through a tweet. In August 2019, two days after Eric decided to launch his podcast, Isaac posted that he was looking to go on a podcast tour. “Being a new podcaster, I shot my shot,” Eric writes in the foreword. Within hours Isaac had given him his phone number, and that month Isaac was his guest on episode 5. They have worked together since. The timeline has every dated step.

He hosted The Eric Chow Empowers Podcast from 2019 to 2023. He served as an advisor and board member at Mashman Ventures, the public relations firm Isaac founded in 2020, and in 2021 was appointed its Chief Consultant, overseeing client relationships and heading the firm’s consultant division. Mashman Ventures was dissolved in 2024; Mashman Consulting Group is a separate company, built new.

Eric uses one handle everywhere: @ericchowreal, on LinkedIn, Instagram, YouTube, X, and Facebook. Many people share the name Eric Chow. An account or article under another name or handle belongs to someone else, and nothing on this site is drawn from one.

Chief Operating Officer. Isaac Mashman is the visionary and the face of the firm. Eric works behind the scenes, and in the room for the firm’s executive appearances. Isaac brought him into MCG to help grow the company from a technical and nuanced standpoint, because the way the two of them think fits together.

By temperament. Isaac is the entrepreneur and the visionary: he is more likely to pull the trigger immediately. Eric is the intrapreneur: academic in his approach, he leads with logic and is slower and more calculated. One sets the direction in public; the other works it through and carries it out. How the firm divides the work.

Yes. Eric is the Chief Operating Officer of Mashman Consulting Group, and his appointment is formalized in 2027.

Consulting engagements run through Mashman Consulting Group, not through this site. MCG is a Done With You consultancy: engagements are accepted by application and seats are limited each quarter. Apply on mashmancg.com (opens in a new tab).

A philosophy and strategy of personal branding that merges an individual’s personal identity with their professional career to craft public authority, demonstrate competence, and develop a faithful following. It is the proprietary methodology of Mashman Consulting Group, academically published in 2024 as Identity Positioning: A Macroscopic View on Personal Branding, and included in full in the Second Edition of the Manifesto.

Yes. Eric is credited with helping Isaac Mashman found Identity Positioning™. Over the years, their conversations have been pivotal to the creation of Isaac’s philosophies and to the brainstorming behind them, which is why the methodology is described as developed by Isaac Mashman and Eric Chow. Eric helped develop the philosophy itself, not only the book that documents it.

On identitypositioning.com, Mashman Consulting Group’s technology hub, home to its audits and tools. Visit identitypositioning.com (opens in a new tab).

Isaac asked Eric to edit the Second Edition of Personal Branding: A Manifesto on Fame and Influence, published by Mashman Publishing on March 7, 2025. Eric edited it with Michelle Fongeallaz and wrote its foreword. Read from the foreword.

In Isaac’s words, from the book: “I wanted to test the waters and not only benchmark the work that I wrote up until the point I brought him on, but I also wanted to produce something that exceeded the expectations of my readers and that of my First Edition.”

In paperback, hardcover, ebook, and audiobook from the major retailers. The Manifesto page links to the publisher and every format.

Eric’s show, launched in August 2019: interviews with people who had overcome difficult life challenges, and monologues on decisions, confidence, and self-image. It reached listeners in 96 countries. Every episode is listed here.

No. The final episode, number 67, The Role of Luck in Getting What You Want, was released on February 3, 2023. The archive remains on Spotify and Apple Podcasts.

Episode 5, August 2019: an interview with Isaac, then a 19-year-old entrepreneur. It was the first of many conversations. In April 2022, Eric returned the visit on episode 100 of Isaac’s show, Chase the Vision.

Yes. Episodes are transcribed from the audio and published on the transcripts page, each linked to the episode itself.

Use the appearance inquiry. It asks for the details an organizer usually needs, and it comes directly to Eric.

Write to eric@mashmancg.com (opens in a new tab). Releases about Eric are issued by the Mashman Consulting Group newsroom and appear on his news page.

eric@mashmancg.com (opens in a new tab). The contact page routes everything else.

Eric’s blog: his picks and notes on operations, leadership, personal branding, and the books worth reading. Read Chow’s Choice.

Subscribe to Behind the Scenes on the newsletter page: new posts from Chow’s Choice, releases from the newsroom, and Eric’s appearances. Every sign-up is reviewed before anything is sent.