Quotes from the foreword.

“Our personal brand is the recognition our name gets, what we’re associated with, and the reputation it carries in terms of character and credibility.”

Eric Chow · Foreword, the Manifesto

“Regardless of what it is you are pursuing, along with the skills that are required to do well, your ability to intentionally and strategically direct your own personal brand, credibility, and reputation will be a key factor in your success.”

Eric Chow · Foreword, the Manifesto

“It was my personal brand as a great math student that led my former teacher to suggest that I should tutor on the subject.”

Eric Chow · Foreword, the Manifesto

“It was my reputation for authentic and insightful conversation that led me to host a podcast that was listened to in nearly 100 countries within 3 years.”

Eric Chow · Foreword, the Manifesto

“Years later, Isaac and I found ourselves working together, consulting clients and developing our philosophy and tools on personal branding.”

Eric Chow · Foreword, the Manifesto

“The Second Edition is a far more thorough deep-dive into the intricacies, principles, strategies, and often not-thought-about challenges of building a far-reaching and long-lasting personal brand.”

Eric Chow · Foreword, the Manifesto