“The Second Edition is a far more thorough deep-dive into the intricacies, principles, strategies, and often not-thought-about challenges of building a far-reaching and long-lasting personal brand.”

Who said it, and where.

Who said “The Second Edition is a far more thorough deep-dive into the intricacies, principles…”? Eric Chow wrote it in his foreword to Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025).